Role
Creative Direction
Art Direction

About
The launch of the PS5 wasn’t just another consumer event, it was a cultural moment made for delivery. Those who could cop a console were grinding the new games non stop and everyone else was tuning in to watch streamers flex the PS5. Either way, no one was going AFK to make food. The in-house creative team and the agency Kamp Grizzly used this insight to dominate the gaming space with Never Stop Gaming – five days of streaming fueled by Uber Eats and Wendy’s.