Uber Driver App

Role
Branding
Global Creative
Art Direction

About
Drivers and couriers are the core of Uber’s platform, without them the magic of tap a button—get a ride is not possible. In a company wide effort in 2018,  we launched a complete redesign of the driver app. The campaign featured real driver partners, who were part of the Beta program and user research group—who helped us define the new product features and look and feel.

Greenlight Hub
Posters

To celabrate the launch in the Greenlight hubs across the world the brand team created a series of poster featuring the cities Uber moves.

In App Learning Hub

As part of the app redesign the learning hub was added to the experience to guide drivers and couriers around new ways of earnings such as delivering food. Content creation included videos and illustrated articles whitin the app

Product Launch Reel

An exciting product video featuring the redesign and new user experience of the new driver app. Used for press and marketing teams to promote the app launch across different channels.