Grocery. It’s on Uber Eats
Role
Branding
Creative Direction
Art Direction
About
Following Uber’s aquisitsion of Cornershop, a leading online grocery provider in Chile, Mexico, Peru and Toronto. The team was tasked to develop a uniquely creative platform & brand identity to introduce grocery to Uber Eats users globally.
Design System
Photography
Art Direction
The task was to create an evergreen library that worked across the globe. The shot list and creative direction were based on top items ordered online globally.
In App
A series of digital banners introducing groceries to Uber Eats users.
OOH
A series of out of home to support grocery and alcohol delivery launch in selected cities around the world.
Paid Media
Photographer: Marcus Nilsson
Producer: Sasha Riddle
Copywriter: Collen Barry
Designer: Josh White
Illustration: Jordon Cheung