Role
Branding
Creative Direction
Photography
Web Design
User Experience
About
MB54 is based on a simple concept—simultaneous manicure and blowdry in 45 minutes. Located in Tribeca, is a sister brand of Maria Bonita, one of the only full-service Brazilian salons located in Soho NY.
The branding concept was built to inspire and speak to the busy New York women.
Branding
Using a mix of non models and professional models to represent every modern women, the photography showcases blowdrys, updos and manicure along with conceptual shots.
Photography
Art Direction
The website was designed to be the main payment and booking tool. The user experience is intuitive and functional but still representing the edgy aesthetics of the brand.
Website
We used wild posting photography to cover the studio walls.
Environmental Graphics
