Bacardi
Role
Art Direction
Graphic Design
Packaging
About
BBDO NY won Bacardi's business in 2015 and part of the strategy was the book showcased below. The team worked on a piece that celebrated Bacardi’s traditions, the family business and its authenticity.
Book Design &
Packging
As a senior graphic designer and art director, working closely with the creative director at BBDO we created a piece that tells BBDO’s vision and strategy for Bacardi’s brand and business. The work included image research, graphic design and overall art direction of the book and packaging.
